Mobile Media Presentation: Apptastic!

Donna Cameron and I presented today in Mobile Media, and it was a lot of fun. We spoke about the beginnings of mobile app stores, starting with Apple’s, and then compared and contrasted the newest competitors to that original business model. At the beginning we asked the class what their favorite apps were, and we got quite a few entertaining responses, such as the More Cowbell app. MOO! We then talked about how some app store models directly bite off of Apple, and how others are trying hard to differentiate themselves or be more ‘open.’ Donna talked about the many uses for apps, and I talked about some of the development, approval processes, and futures of apps and their respective storefronts. It was a success!

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