Take Back Your Lunch: A Success Story!

Last Wednesday, the 23rd, I shot photos for a nonprofit called The Energy Project. They specialize in maximizing personal energy to improve the quality of the workforce, in and out of the office. . The Energy Project’s leader, Tony Schwartz, is a charismatic man (that I swear has a voice that sounds like barack Obama) and his mission is to spread the word about how inefficient many of us live and work, and what can be done to remedy the situation.

Ramona Pringle, my fellow ITP alum, set me up with the event, and while she covered video, I captured stills. This was clearly a Canon-centric affair, because she used the formidable 7D (W00t!).

In Tony’s new book, The Way We’re Working Isn’t Working, he describes that one of the main sources of inefficiency at work is lunch, or rather a lack thereof. You know what I’m talking about here. You’ve gone to work, waited HOURS for lunch, then got your food, and went back to your desk, and finished eating in 15 minutes. LAME.

Tony says that if people took their full hour long lunch break, and got out of the workspace for the entire time, people would be able to work at 100% of their potential for the 8 hours or so they are at work, instead of starting at 100% and decreasing to about 40% by the end of the day.

So, in an effort to get New Yorkers and everyone else out there to take their full lunch break and get outside, Tony and his team got together with the Hired Guns and put together a huge event in Madison Square Park to encourage people to get out and stay out for lunch.

We couldn’t have asked for better weather that day, as it was hot and sunny—-and thanks to the trees in the park, we had plenty of shade. I arrived at about 7am to take shots of the promotional hours before everyone jammed to work at 9am, and the event started at noon.

It was a huge success, and the event was on the cover of the AM Weekly, and news crews from all over came to talk to Tony and spread the word. The event in Madison Square park will continue all summer long, so make sure to take back your lunch, and if you are in the area, come have a bite at Madison Square park.

P.S. Madeline face came! Success!

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